A perfect union.

Osterrath has been family-owned for over 150 years and is passed down from one generation to the next. That's why the family wanted a long-lasting logo. The old logo even dates back to 1920.

The task
To develop a modern and timeless corporate design for the family-owned company that represents Osterrath's high standard of technology and quality.

The solution
The new design reflects the company's products and shows the connection between the two opposites: The circle and square symbolise the two basic materials used by Osterrath: tube and sheet metal.

The symbol also reminds one of the "squaring of the circle" - the mathematical approach of constructing a square with the same surface from a circle by geometric means.

In general, however, the image of the square is also used as a metaphor for seemingly unsolvable tasks or things that are difficult to connect - and thus for Osterrath's core competence: connector technology Made in Germany.

The basic geometric shapes of the new brand are an important identification characteristic: they form a flexible pattern based on punching tools and technical drawings. The pattern assumes structural and functional roles and expresses company-specific topics such as diversity, networking and complexity management.

Logo, Corporate Design, Touchpoints

The result
The new brand identity is based on the company's products and manages to combine Osterrath's long-standing company tradition with a contemporary appearance across all channels. At the same time, the design conveys a high standard of workmanship and reinforces Osterrath's commitment to quality.

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