The brand strategy is determined on the basis of the brand DNA and the brand goals. This is documented by means of a brand model in which the brand elements are developed and described. These elements are: values, philosophy, positioning and target image.
UX & Design Strategy
Based on the brand image and the new brand identity, additional formal and content-related aspects are considered, in order to derive the corresponding UX and design strategy.
DNA, brand DNA, brand insight, target group insights, business insights, user experience, UX strategy, design strategy, interviews, online survey, requirements workshop, information architecture