Völkl Logo-Relaunch:
Concentrated Performance

KW43 Branddesign gives the leading ski brand Völkl new strength and a modern appearance with high brand recognition through a logo-relaunch that transports more than 90 years of tradition into the modern world.

The Task
To modernise the logo in the context of the increasingly important appearance of hardware for winter sports enthusiasts and optimisation for its use in digital media.

The Solution
Visual rejuvenation through logo redesign: The elements that shape the identity of the traditional logo are incorporated into a new logo that conveys the brand values of passion, precision and confidence at a glance and can be used in all digital platforms. In addition, the other brands marketed by Völkl such as Dalbello and Marker, as well as the B2B Group brand MDV Sports, were also adapted to the new and more modern look.

Services: Logo Design, Corporate Design

The Result
A subtle modernisation adjusts the logo to the modern world while preserving its recognition potential. The development of a new Masterbrand and the visual adaptation of the other brands of the Völkl Group underline the relationship in a subtle way.


The Awards
Corporate Design Preis 2017: Nominierung Corporate Trademark und Logotype Design Red Dot Award 2017: Award Völkl – Concentrated Performance (Brand Design – Logo Design) Art Directors Club 2018: Award Corporate Trademark

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