With this positioning, nothing was invented, but rather the true core of the brand and the company was translated into a consistent brand design.
'For those who care' expresses the passion of hosts and gastronomers who, with great attention to detail, offer the very best for their guests.
Professor Andreas Buske, CEO of ZWIESEL GLAS, consciously chose KW43 because of its sensitivity to the established culture of traditional brands such as Montblanc and Langenscheidt.
The newly developed umbrella brand ZWIESEL GLAS is a significant step towards the future for the company. It addresses both end consumers and business customers alike from the hotel and gastronomy sector and represents the Zwiesel Kristallglas, Zwiesel 1872 and Schott Zwiesel brands comprehensively.