KW43 develops Zwiesel Glas

Zwiesel Kristallglas, a worldwide successful manufacturer from the Bavarian Forest of premium glasses for the gastronomy and hotel industry, has been combining glass craftsmanship and sophisticated tableware for over 150 years. The newly developed umbrella brand ZWIESEL GLAS is a significant step towards the future for the company.

The task
To develop an umbrella brand representing the entire experience of the Zwiesel Kristallglas Zwiesel 1872 and Schott Zwiesel brands.

Corporate & E-Commerce platform
Productbranding Productbranding
Packaging Packaging

The solution
The distinct sound of true hospitality can be heard when you toast with ZWIESEL GLAS - the musical note represents the new ZWIESEL GLAS trademark celebrating hospitality and appreciation. The letter Z in the logo stands for simplicity and illustrates the manufacturing expertise and accuracy of the company's glassmakers. The basis for the corporate design and corporate language is the new positioning, which has also become the new claim: "For those who care".

"We at Zwiesel, it has not always been just about glass, but about what glass makes possible - using the highest levels of manufacturing and craftsmanship to create unique products that create extraordinary experiences of enjoyment and community"

Maike Sobek, Vice President Marketing, Product & Communications of Zwiesel Glas

Services: Corporate Identity, Strategy, Brand Architecture, Logo Design, Package Design, Signage, Catalogue, UX and Interface Design


With this positioning, nothing was invented, but rather the true core of the brand and the company was translated into a consistent brand design.
'For those who care' expresses the passion of hosts and gastronomers who, with great attention to detail, offer the very best for their guests.

Professor Andreas Buske, CEO of ZWIESEL GLAS, consciously chose KW43 because of its sensitivity to the established culture of traditional brands such as Montblanc and Langenscheidt.

The result
The newly developed umbrella brand ZWIESEL GLAS is a significant step towards the future for the company. It addresses both end consumers and business customers alike from the hotel and gastronomy sector and represents the Zwiesel Kristallglas, Zwiesel 1872 and Schott Zwiesel brands comprehensively.

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Nanna van Blaaderen