The Solution
The corporate positioning »Beauty of living things« is also the core message of the new branding and is translated into a minimalistic yet distinctive »Pulsing Life« logo and visualised as a pulse beat.
The Result
The new brand image combines the unique product philosophy of the designer with the aesthetics of a sophisticated fashion and textile label. The distinctive generative logo »Pulsing Life« appears initially to be confidently avant-garde. In fact, it visualises a heartbeat, symbolising the universal value of life and the designer's authentic commitment to the respect of nature and wildlife.
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The Awards
WPPED Cream 2014: Award Corporate Design – Highly Recommended Deutscher Designer Club Award 2015: Award Corporate Design – A pulsing Life Multi Media Award 2015: Silver Website/Portale iF Design Award 2015: Award Corporate Design