Corporate Design for Nanna van Blaaderen

Pronounced creativity, high quality and an authentic philosophy. With her extraordinary creations in fashion and home textiles inspired by the animal world, Nanna van Blaaderen is one of the most promising avant-garde designers in the Netherlands.

Pronounced creativity, high quality and an authentic philosophy. With her extraordinary creations in fashion and home textiles inspired by the animal world, Nanna van Blaaderen is one of the most promising avant-garde designers in the Netherlands.

Pronounced creativity, high quality and an authentic philosophy. With her extraordinary creations in fashion and home textiles inspired by the animal world, Nanna van Blaaderen is one of the most promising avant-garde designers in the Netherlands.

Lookbook

Well-known magazines such as »Vogue« quickly helped her wool label of the same name to international fame. The focus of her work is a pronounced love of nature and placing highest demands on the natural and sustainable quality of the materials used.


The Task
The creation of a corporate design that appeals to fashion-conscious, sophisticated women, subtly conveying the label's claim to sustainability and picking up on the designer's recurring theme - the animal world.

Services: Strategy, Logo Design, Corporate Design, Touchpoints, Sound Branding

The Solution
The corporate positioning »Beauty of living things« is also the core message of the new branding and is translated into a minimalistic yet distinctive »Pulsing Life« logo and visualised as a pulse beat.

The Result
The new brand image combines the unique product philosophy of the designer with the aesthetics of a sophisticated fashion and textile label. The distinctive generative logo »Pulsing Life« appears initially to be confidently avant-garde. In fact, it visualises a heartbeat, symbolising the universal value of life and the designer's authentic commitment to the respect of nature and wildlife.

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The Awards
WPPED Cream 2014: Award Corporate Design – Highly Recommended Deutscher Designer Club Award 2015: Award Corporate Design – A pulsing Life Multi Media Award 2015: Silver Website/Portale iF Design Award 2015: Award Corporate Design

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