Paper heritage becomes future-proof.

Römerturm is an exciting challenge for KW43 and as Germany's leading brand of premium fine papers, Römerturm wants to experience a rejuvenation through a redesign. The new corporate design does this with high regard for this icon of the graphic design industry. It gives the traditional brand a fresh appearance and creates a completely new, tangible paper experience.

Paper heritage becomes future-proof.

Römerturm is an exciting challenge for KW43 and as Germany's leading brand of premium fine papers, Römerturm wants to experience a rejuvenation through a redesign. The new corporate design does this with high regard for this icon of the graphic design industry. It gives the traditional brand a fresh appearance and creates a completely new, tangible paper experience.

The Task
A new corporate design was developed for Germany's leading brand of premium fine papers and artist papers, with a special focus on rejuvenating the traditional brand.

The Solution
The logo has undergone a careful redesign to give this icon of the graphic design industry a contemporary feel – and has been further developed for digital use. The proportions of the monogram were optimised and placed within a solid form. The new corporate type replaces the traditional serif font, thus creating a timeless and stylistically neutral look. The primary colour “Römerturm green” continues to ensure high recognition but is now used in a modern way: 32 additional colours are available, which lend a freshness to the corporate design.

Paper and its use play a special role in corporate design: the new designs now offer a versatile, tangible and haptic experience, becoming the key-visual for the brand identity. The new product presentation celebrates these qualities and brings paper to life.

The Task
A new corporate design was developed for Germany's leading brand of premium fine papers and artist papers, with a special focus on rejuvenating the traditional brand.

The Solution
The logo has undergone a careful redesign to give this icon of the graphic design industry a contemporary feel – and has been further developed for digital use. The proportions of the monogram were optimised and placed within a solid form. The new corporate type replaces the traditional serif font, thus creating a timeless and stylistically neutral look. The primary colour “Römerturm green” continues to ensure high recognition but is now used in a modern way: 32 additional colours are available, which lend a freshness to the corporate design.

Paper and its use play a special role in corporate design: the new designs now offer a versatile, tangible and haptic experience, becoming the key-visual for the brand identity. The new product presentation celebrates these qualities and brings paper to life.

Services: Corporate Identity, Strategy, Brand Architecture, Logo Redesign, Design Language, Imagery

The Result
The corporate design not only rejuvenates the Römerturm brand, but also gives it a new, contemporary and creative face. It offers an appealing way to experience the medium of paper haptically. The new flexibility of the logo also makes it possible to extend the product range to include premium stationery, as well as enabling its use in digital media.

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The Awards
Corporate Design Preis 2018: Nominee Römerturm iF Design Award 2019: Award (Corporate Identity_Branding) Römerturm

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