Corporate Design Summit

Corporate Design Summit

Montblanc stands for the finest European craftsmanship and the highest standards of form, style, material and workmanship. With an enhanced branding and corporate design, these values are applied at all touchpoints of the brand.

Montblanc Type

The Task
To develop a more contemporary interpretation of the Montblanc luxury brand with its more than 100-year-old tradition.

The Implementation
The Montblanc trademark, rich in tradition, was given an aesthetic and functional optimisation, thus transporting the brand's DNA into the present.

As such, a characteristic was defined that displays as much perfection in design and stylistic assurance as the products of the luxury brand itself. The new Montblanc Corporate Type subtly transforms the graphic characteristics of the world-famous brand name, whose basic geometric shapes and angular apexes have always conveyed the brand's »summit claim«.

Services: Imagery, Signage, Logo Redesign, Corporate Type, Catalog, Conception, Event Guidelines

The Result
The high demands that the luxury manufacturer places on quality and style are transferred by the corporate design to all brand touchpoints.

In order to achieve optimum legibility and cross-media adaptability of the Montblanc trademark, the geometric character of the logo type was refined, and the visual element geometrically corrected.

With the Corporate Type, the design agency stringently translates the characteristic of the Montblanc trademark into the typeface of this company with its age-old tradition and subtly cites its distinctive graphic features.


The Awards
Art Directors Club Deutschland 2015: Gold Montblanc Design Craft iF Design Award 2015: Award Logo iF Design Award 2015: Award Typography Corporate Design Preis 2015: Winner Corporate Typography/ Schrift / Bild Corporate Design Preis 2015: Award Corporate Trademark and Logotype Design

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Nanna van Blaaderen