Tro – The perfect Sound

20 years of experience, 35 composers, one goal: the perfect sound. The Düsseldorf-based audio and music production company TRO provides tailor-made solutions such as branded music entertainment, composition, corporate sound and music. Since 2013, TRO's corporate design has also been a huge success.

The Task

The Task

Development of an independent corporate design that clearly sets Tro apart from competitors. Thus, enabling the company to appeal to musicians and professional audiences alike.

The Solution

The newly developed brand promise »Dangerously effective music« can be experienced through the brand logo, typography and colour palette. The corporate design for audio and music production was based on this.

The Solution

The newly developed brand promise »Dangerously effective music« can be experienced through the brand logo, typography and colour palette. The corporate design for audio and music production was based on this.

The Solution

The newly developed brand promise »Dangerously effective music« can be experienced through the brand logo, typography and colour palette. The corporate design for audio and music production was based on this.

The Solution

The newly developed brand promise »Dangerously effective music« can be experienced through the brand logo, typography and colour palette. The corporate design for audio and music production was based on this.

»A dangerously effective brand identity for a dangerously effective music production company.«

Services: Strategy, Logo Design, Key Visual System, Corporate Type, Corporate Design, Web Design

The Result
A striking and unique appearance that conveys the brand promise of »Dangerously effective music« in all design elements: from the logo, typography and the colour palette to a visual language that is a metaphor for the »dangerous effective« impact through a visual combination of musical instruments and dangerous objects.

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The Awards
Red Dot Award 2013: Award CD TRO Award Poster Corporate Design Preis 2013: Award CD TRO Deutscher Design Club 2014: Award Visitenkarten Award Corporate Design iF Design Award 2014: Gold Corporate Design Award Poster One Show 2014: Merit Award Corporate Design Rat für Formgebung 2015: Nomination Plakate Nomination Corporate Design Art Directors Club Deutschland 2014: Bronze Corporate Design WPPED Cream 2014: Highly Recommend Corporate Design

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