A global player from Austria strengthens its brand presence:
KW43 Branddesign further develops market leader Delfort’s branding

A global player from Austria strengthens its brand presence:
KW43 Branddesign further develops market leader Delfort’s branding

A global player from Austria strengthens its brand presence:
KW43 Branddesign further develops market leader Delfort’s branding

For the further development of its branding, global player Delfort once again relies on the help of KW43 Branddesign, who developed identity and brand name 10 years previously.

The Task
Delfort, one of Austria’s largest companies, has made a name for itself worldwide as the international market leader in the manufacture of high-quality specialty papers. Particularly in an ever faster evolving environment, the brand presence of the global player was to be further strengthened and the idea of partnership-based cooperation emphasised.

The Solution
To build on the global player’s brand strength and strengthen its position in the B2B segment, the idea of collaboration became the focus of Delfort’s corporate identity. Following the guiding principle »creative collaboration«, a new corporate image was created, and which is reflected in the corporate design and all communication. The integration of the Customised Business – Delfort's core philosophy – was of especial importance. The communication strategy was also reviewed and aligned to the new corporate strategy.


The Result
A differentiating and future-oriented brand identity was created, that confidently and creatively visualises the claim of the global innovation leader for in special and functional papers under one common guiding principle. The corporate identity of the hidden champion gives it a modern appearance.