The Task
Delfort, one of Austria’s largest companies, has made a name for itself worldwide as the international market leader in the manufacture of high-quality specialty papers. Particularly in an ever faster evolving environment, the brand presence of the global player was to be further strengthened and the idea of partnership-based cooperation emphasised.
The Solution
To build on the global player’s brand strength and strengthen its position in the B2B segment, the idea of collaboration became the focus of Delfort’s corporate identity. Following the guiding principle »creative collaboration«, a new corporate image was created, and which is reflected in the corporate design and all communication. The integration of the Customised Business – Delfort's core philosophy – was of especial importance. The communication strategy was also reviewed and aligned to the new corporate strategy.
